EP 108: The Podcast Every Online Coach & Content Creator Needs To Hear

Have you ever found yourself asking, “Why am I not selling or getting clients more consistently?” In this episode, Nicole shares her advice on building a successful online coaching business through the power of content creation – but it may not be in the way that you think. She explains that while social media metrics such as followers and likes may seem important, they are not necessarily what converts potential clients into paying clients. Instead, she emphasizes the importance of creating effective content that truly resonates with your audience.

Listen in as Nicole delves into the reasons why the key to success is communicating your unique philosophies and developing your own brand voice that sets you apart from your competition, not simply the vanity metrics you may be relying on. She reminds us that no piece of content is ever in vain, and encourages coaches to show up with intention and a desire to help people. By following these tips, coaches can build a successful coaching business that lasts for the long term.

What You’ll Learn In Today’s Episode:

  • The power of running an online business. (1:45)
  • Why so many coaches do not make it past the first year. (2:45)
  • The importance of remembering that building a business takes time. (6:30)
  • Why you have to get out of the mindset that social media engagement equals success. (9:45)
  • Why it is important to let go of the vanity metrics. (11:20)
  • The real reason you should be creating content. (15:00)
  • The importance of remembering that you cannot push people to be ready to buy. (18:30)

Ideas Worth Sharing:

  • “Those little vanity metrics (likes on social media posts, followers, etc.) do not translate into money and success in business in the way that everyone thinks that they do.” – Nicole Spencer
  • “Your content is what is ultimately building your business.” – Nicole Spencer
  • “Let go of your attachment to the vanity metrics.” – Nicole Spencer

Resources In Today’s Episode:

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