EP 145: Rebroadcast: Creating a Holiday Promotion for Your Online Coaching Business
Wondering about holiday promotions for your online coaching business? Despite common misconceptions, the holiday season can be a prime time for attracting clients. In this episode, Nicole dispels myths around holiday promotions and shares effective strategies to create a successful one.
Listen in to hear about the benefit of aligning your offers with long-term goals, the crucial role of clear messaging, and techniques to instill urgency in your promotions. You’ll learn the value of gathering social proof and how to choose the right social platforms for marketing your offers. Don’t miss out on leveraging the holiday season for your coaching business success!
What You’ll Learn In Today’s Episode:
- Why you don’t have to run a holiday promotion. (3:30)
- Nicole’s recommendation if you want to create a holiday promotion. (4:45)
- What the long-term goal should be for promotional offers. (6:00)
- The importance of thinking about your messaging for your program. (9:40)
- How to create the idea of urgency and scarcity of your program. (10:20)
- The benefit of understanding what images perform best on which platforms. (12:17)
- The importance of capturing social proof. (13:00)
- Why you shouldn’t wait to get started on your holiday promotions. (14:00)
Ideas Worth Sharing:
- “Coaching is a long-term process and a long-term investment.” – Nicole Spencer
- “You need to be a really good communicator when creating an offer.” – Nicole Spencer
- “You always want to start by thinking with the end result in mind when you’re creating your offer.” – Nicole Spencer
Resources In Today’s Episode:
- Nicole Spencer: LinkedIn | Instagram | Facebook
- The 7-Figure Business Coach Certification
- Authentic Conversions – Organic 6 Figure Fitness Business
- Fast Content Creation Formula For Fit Pros
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